Debenhams UK: Shopping At Debenhams Has Never Been So Easy

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Debenhams - Britain's Favourite Department Store - Welcome welcome customer services job opportunities about us our stores account card All Departments womens Mens kids Homeware Mother's Day Flowers Catalogue Health & Beauty Experiences fitness Information 0 items WOMENS MENS KIDS HOMEWARE MOTHER'S DAY WEDDINGS FLOWERS CATALOGUE HEALTH & BEAUTY EXPERIENCES FITNESS flowers > jane packer profile Profiling the fashionable florist all bouquets spring bouquets basket arrangements designer flowers mothers day jane packer profile flower care With Jane Packer and flowers, it was love from the start. But having trained as a florist, her early experience of the world of flowers was far from inspiring. The industry was bogged down with a poor public image and very little creative drive, so Jane left flowers and turned her creative attention to fashion. Perhaps not so strangely, it was the fast-paced world of fashion, where change is an essential and positive element to success, that prompted Jane Packer to realise that progress was the very thing that floristry lacked. So, with this in mind, Jane returned to her first love and opened a West End flower shop in 1992. Here she put her ideas into practice and, within a few years, had revolutionised the retail flower industry bringing a new attitude as well as a new way of arranging flowers. She saw flowers as an integral part of our lifestyles, not just a thought on 'special occasions' - and the world followed. Suddenly flowers were 'fashionable' and Jane Packer was on her way to becoming the most celebrated new-generation florist. To two thriving shops, flower schools in London and Tokyo, plus a number of highly successful books, Jane now adds a special association with Britain's favourite department store. Making Jane Packer's fashionable flowers available for delivery anywhere in the UK, Designers at Debenhams is delighted to introduce an exclusive collection of artful and innovative arrangements priced from £25-£65 including delivery. "To be included in the list of designers for Debenhams is, for me, a great compliment. I couldn't be in better company. It is not merely a personal achievement, but also a major goal for my industry. The fact that flowers play an important role in the world of creativity, be it art, fashion, food or interiors, is at last, a recognition of the message I have passionately proclaimed throughout my career." JP Jane Packer flowers COPYRIGHT© DEBENHAMS RETAIL PLC 2001, all rights reserved. Legal Disclaimer SITE HELP SECURITY DELIVERY PRIVACY RETURNS �

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